21st August 2020
SPINIFEX BREWING CO CEO Adam Barnard today announced the signing and official appointment of Atienic Group Pty Ltd and its European subsidiary Ecope AB as its exclusive agent to import, market and sell the SPINIFEX infused range in Northern Europe.
Commencing initially in Sweden in the fourth quarter of 2020 Atienic Group will assume full responsibility for logistics, marketing and brand representation throughout Northern Europe and will distribute the product via Sweden's unique Systembolaget, Systembolaget is the state-owned company with a monopoly of retail sales in Sweden for alcoholic beverages of 3.5% ABV and above.
"This is a major development for the SPINIFEX brand and something we as a team are exceptionally proud of especially during these challenging times, For an Aboriginal owned Western Australian business less than 12 months old to be in this position is simply incredible and a testament to the hard work and dedication of our team"
The appointment today will see the development of a full marketing plan to take SPINIFEX to Sweden as well as the export of container sized quantities of our native infused range of beer commencing in the fourth quarter of 2020.
SPINIFEX CEO Adam Barnard and Atientic Group Managing Director Capt. Hamoun Aria toast the future success of the SPINIFEX export market into Europe
Capt. Hamoun Aria Managing Director Atientic Group Pty Ltd says "We are pleased to announce our partnership with SPINIFEX BREWING CO , an indigenous and award-winning brewery from Australia. Through this strategic partnership, Atientic Group and its subsidiary company Ecope AB will be able to supply the growing Swedish craft beer market with unique Australian Craft beers developed and infused with native ingredients farmed by indigenous producers in the South West of Australia."
"We are excited to deliver to the European market the most drinkable, flavorful and sophisticated Australian infused beers to sample and love.
In addition, this partnership will support the Aboriginal-owned native food producers through the SPINIFEX supply chain to deliver economic benefit and employment opportunities"
The announcement comes straight off the back of the recent success at the 2020 London Beer Competition with SPINIFEX collecting a silver award for its 3.5% ABV Myrtle summer Ale and a Bronze award for its 3.5% Wattle Amber Ale.